A leading publisher revealed that GrowthPoint’s campaigns are seeing results that are 200% better than average. In addition, five of their top six campaigns are GrowthPoint’s campaigns.

Our tightly integrated processes and attention to important details will help you get great responses from the campaign, but generating responses isn’t enough.

"...more than 70% [of leads] are never acted on because they do not reach the right person or organization at the right time.” Gartner 2002

This is the key reason we have developed an intelligent lead management system which will enable you to track each and every lead generated, qualified and sent to sales.

As you review your marketing activities, can you answer the following questions?

• Which part of your channel is the most effective in creating demand?
• Do you know the ROI of your last marketing campaign?
• Did you run different versions of the campaign to test messaging and how different segments responded?
• Are you confident you are targeting the right prospects?
• Does your message resonate with your highest value customers?
• Is your product marketing hitting the mark with the next set of features?

If you answered "I am not sure" to any of these questions, our marketing implementation services and measurement process will greatly increase the effectiveness of your marketing efforts.

Marketing needs to be actionable to keep up with the times and to drive opportunities into the sales organization. Many times marketing can lead an organization’s activities by adding value throughout the selling cycle. When you map out your sales cycle, it is also important to use the right tools for the job. Also critically important is to time your marketing to influence the customer at the appropriate situation in the sales cycle. Using the appropriate tools can help you in this process.

The Ability to Influence Purchase Decision with Value