You’ve completed your campaign. What is next?

"Sales people complain any chance they get about the quality of leads. It’s a classic problem: They say they don’t get enough qualified leads, while the marketing team complains that sales doesn’t follow up on the qualified leads that we pass along."

Major Industrial Company VP

This VP of Marketing didn't want to be named, but we all know it is a common problem. We will effectively work with both marketing and sales to improve the process and increase the effectiveness of leads.

Through lean process engineering, we were able to reduce one customer's response time by 400%, improve their customer satisfaction, and redeploy 44% of their resources to higher value-add tasks.

Top 5 Sales Process Problems In All Companies

1. Failure of marketing to find and capitalize on existing information.
2. Insufficient qualification of leads prior to passing to sales.
3. Blind use of field sales to perform all types of contact. Qualification to sales support.
4. Absence of Marketing & Sales presentation impact analysis.
5. Non-uniform and incomplete customer needs analysis.

Source: Selling Power.com

A nurture program is part of the process to keep in front of those customers who indicate interest in your company. Well-written newsletters with compelling, relevant content, are a great low-cost method of constant communication with prospects and customers.

Creating a newsletter can help you:

• Build name and brand recognition
• Expand your client base
• Build trust and confidence
• Demonstrate credibility to your field of expertise
• Promote good will
• Retain your existing customers

Newsletters tend to have 400% higher readership vs.

standard sales and promotional materials.

This is a valuable tool in keeping existing customers and

staying in front of prospective customers.

With contemporary technology, we have the ability to track what articles are being read. This affords us a better understanding of customers' needs and interests and allows us to develop compelling marketing offers.

Please contact us today, if you would like to discuss the programs we have developed.