“Up to 80 percent of the leads you pass to Sales fall through the cracks"
American Marketing Association

Efficiently and consistently assigning leads to your sales channel can be a big challenge. It is critical step and can be one of the most challenging pieces in the process. How often have you generated what you thought were high quality leads, to fill the pipeline and nothing becomes of them.

Success depends on what happens with those leads after they are generated.

• Were they assigned to the right sales person?
• How quickly were they followed up on?
• What follow up action was taken?
• What was the result of those actions?

The bottom line, which campaigns are contributing to your sales pipeline and which are clogging it up?

“More than 70% [of leads] are never acted on because they do not
reach the right person or organization at the right time”.
Gartner

Based on analysis of marketing challenges and tested processes we have come up with a solution to these age old problems. Lead Central™ which will help you closely track your marketing programs, engage the prospect, distribute the lead and report on the results with the end results of increased sales.

Most businesses lack a process for prospect engagement and lead management. Remember, in powerful direct marketing, communication flows both ways.

• What happens after someone responds to a campaign, attends an event, or visits your website? You need to be ready with a response which compels them to continue to engage.
• Don’t consider your direct marketing campaign complete until you’ve analyzed the responses. Understanding why people respond, not just how many, and what happened with each of those inquires should be part of every post campaign review. Without this, how do you know what campaigns to run again next year?

Functions of Lead Central™

Our integrated lead engagement and management process can you help speed and systematize the lead distribution process, compel prospects to engage and deliver powerful campaign and sales execution status reporting. As well as ensure leads aren’t falling through the cracks. Lead Central can help you be as successful as possible with your marketing investments.

“This lead system has empowered our company to grow,
finding over $150,000 in business that we would not have
encountered without this lead system.”
Kevin, a sales rep comment after 4 months of using the system

Read more about:
Appending Relevant Data to Leads
Engaging the Prospect & Distributing the Lead
Sales Results Reporting
Marketing Summary Reports