Distribute the Lead – Quickly

Are leads being delivered to the appropriate sales person promptly? And more importantly are those sales people promptly following up?

Beyond delivering the lead it is important to help them understand:

• Where the lead originated from
• How hot the lead is
• Any detail the customer has provided and specifics on their request
• Any action that has taken place such as literature been sent or additional offers extended
• What they should do next and what resources are available to them

It is also critical to make reporting easy, and Lead Central™ delivers the lead to sales with an embedded link to a page with more lead details and a follow up section. Lead Central™ also shows exactly where the Prospect is located using thesatellite map, and gives directions on how to get there.

Lead Detail Available Online

Are your marketing programs judged based on response and qualified lead rate? Would you like to understand what happened to every lead from each and every marketing program? Would you like to deliver all available information on a lead to the correct sales person?

The entire lead detail is easily accessible on-line. The prospect information can be supplemented with D&B or internal customer data to help sales understand the opportunity, before contacting them. An unknown company may be a division of a much larger one and knowing this prior to making a sales call can be the difference between wining the sale, or wasting the prospects time.

In this form, the follow up status is also quickly entered by sales. This easy to share input develops an accurate view of what is working and what isn’t. A lead source may be generating many responses that aren’t turning into closed sales, or a particular source of leads drives larger sales than others. These metrics are required when making decisions on how to spend your marketing dollar.

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