Are you getting good return on your marketing investments? Are your marketing programs generating results and do they have a measurable ROI?

A survey conducted of top marketing, sales and business executives, found the majority of respondents have not developed formal processes for optimizing business demand acquisition within their companies. As a result, they believe they are leaving a substantial amount of sales revenue on the table.

The survey goes on to uncover that 56% say they have no formal process for generating, qualifying, certifying and validating new business opportunities.

74% of respondents believe they could increase revenue by at least 10% if their companies had more effective business development and prospecting practices. 37% of respondents said they could increase revenue by more than 20%.

Gauging the Cost of What's Lost Survey, BRM Forum and CMO Council 2004

Growthpoint Inc., is a marketing and business consulting company designed to help you solve those problems. We believe in generating profitable growth for our clients’ businesses. We accomplish this through marketing and sales strategy consulting and providing demand generation services.

We look at the marketing process as a four step cycle: Beginning with strategy development, campaign or program implementation, performance management or the detailed reporting on the results and finally improvement of program to fine tune the details and improve overall effectiveness, thus improving your bottom line.

To learn more details about each of the areas, click on the item or on the Table of Contents on the left. If you prefer, contact us to determine if Growthpoint Inc., can help you meet or exceed your business goals.